Best practices to turn it into real editorial content
Generative AI tools like ChatGPT can now draft blog articles in just a few seconds. Speed, fluidity, volume… the benefits are undeniable. However, publishing a fully AI-generated text without any human intervention is rarely a good idea — neither for your readers, nor for your SEO.
So, how can you optimize an article generated by ChatGPT?
Here are the key elements to turn an AI-generated draft into credible, engaging, and high-performing content.
Verify the accuracy of facts
ChatGPT is a language model, not a truth engine. It generates probable wording, but it can:
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State outdated or incorrect information,
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Invent sources or data,
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Oversimplify certain concepts.
Good reflex: Verify all facts, numbers, names, and quotes using reliable sources. In marketing or SEO, a mistake can cost you your credibility.
Rewrite to match your editorial style
ChatGPT’s tone is often neutral, sometimes repetitive, and lacks personality. To align it with your brand:
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Rewrite hooks, titles, and transitions,
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Add storytelling elements or lived experience,
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Infuse your tone: professional, playful, bold, technical, etc.
The goal: Humanize the content so it reflects your voice.
Work on the SEO structure
ChatGPT creates readable content, but not always optimized for search engines:
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Add a strategic H1 with your main keyword,
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Review the hierarchy of H2/H3 tags,
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Naturally integrate secondary keywords,
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Optimize meta description, ALT attributes, and URL.
Tip: Use tools like Semrush, Ahrefs, or YourTextGuru to identify relevant keywords to include.
Avoid “generic” content
One major risk: ending up with an article that sounds like all the others.
ChatGPT draws from thousands of existing texts, which can lead to:
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Bland or indistinct phrasing,
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Empty paragraphs or content with no real value,
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A lack of point of view or depth.
Solution: Add specificity:
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Client case studies,
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Internal or localized data,
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Expert opinions,
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Frequently asked questions from real customers.
Cite your sources
AI doesn’t automatically cite the articles or studies it “summarizes.”
If you want to build credibility:
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Add links to reliable sources,
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Include up-to-date references,
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Mention your own research or publications.
This is also a strong signal for Google in the context of EEAT (Experience, Expertise, Authority, Trustworthiness).
Check the HTML tags and code cleanliness
When copying text from ChatGPT, it might include:
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<b> tags instead of <strong>,
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Unwanted classes like x_x_x_elementToProof,
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Poorly formatted line breaks or bullet lists.
Recommendation:
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Always clean the code before publishing (HTML editor, Notepad++, HTML Cleaner),
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Replace <b> with <strong> for better semantic SEO.
An article generated today might be outdated tomorrow.
Best practices:
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Schedule regular updates,
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Monitor performance (via Google Search Console),
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Repurpose strong segments into a newsletter, LinkedIn post, or Instagram carousel.
Conclusion: AI as an assistant, not an author
ChatGPT is a powerful writing assistant. It can speed up your content production, help you overcome writer’s block, and even inspire new ideas.
But it’s up to you — or your team — to transform that draft into strategic, relevant, and credible content.
At Acxcom, we know how to optimize AI-generated content, and we integrate AI into our editorial workflow without ever losing sight of the human touch. Need support with your AIO and SEO content? Let’s talk over a real coffee!
