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I tried Pomelli: Google’s experimental initiative in content creation

I tried Pomelli: Google’s experimental initiative in content creation

by Sylvain Asselin | Nov 13, 2025 | Uncategorized

A revolution… or just another tool? Google recently unveiled Pomelli, an experimental platform developed by Google Labs and DeepMind. Its goal: to help small and medium-sized businesses easily create online content that aligns with their brand identity, without any...
Myths and Realities About Intelligent Chatbots

Myths and Realities About Intelligent Chatbots

by Sylvain Asselin | Oct 20, 2025 | Uncategorized

Artificial intelligence is transforming the way companies interact with their clients. Yet, several myths still hold back business leaders from taking the leap. Here’s what you really need to know before integrating an intelligent chatbot into your company. Myth 1:...
ChatGPT and e-commerce: are you ready for the new era of artificial intelligence?

ChatGPT and e-commerce: are you ready for the new era of artificial intelligence?

by Sylvain Asselin | Oct 7, 2025 | Uncategorized

1. ChatGPT and e-commerce: what does it mean for your business? With the integration of Shopify and Etsy into ChatGPT, your customers will soon be able to buy directly through AI. No more searching on Google or browsing multiple websites, they’ll simply ask a question...
AI-Powered Comment Summaries: A New Way to Understand Your Customers

AI-Powered Comment Summaries: A New Way to Understand Your Customers

by Sylvain Asselin | Sep 22, 2025 | Uncategorized

On Facebook, AI is already summarizing comments to help users quickly capture the essence of a discussion. No need to read through dozens of messages to understand the dominant points of view. And Facebook isn’t alone: Instagram, WhatsApp, YouTube, and X are also...
Google Analytics Spam: How to Detect and Exclude Traffic

Google Analytics Spam: How to Detect and Exclude Traffic

by Sylvain Asselin | Sep 22, 2025 | Uncategorized

How to Keep Your Google Analytics Data Reliable in 3 Simple Steps It’s back-to-school season, and traffic is picking up everywhere—on the roads and on the web. When you hit an unexpected traffic jam, you know something unusual happened. In Google Analytics 4 (GA4),...
Web Partner for IT Firms: Efficiency, Transparency, Simplicity

Web Partner for IT Firms: Efficiency, Transparency, Simplicity

by Sylvain Asselin | Sep 22, 2025 | Uncategorized

The Strategic Role of IT Companies Today, SMEs turn to their IT provider for much more than technical support. As a trusted expert, you often become their first point of contact when it’s time to talk about their website, online presence, or digital marketing. At...
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