1. ChatGPT and e-commerce: what does it mean for your business?
With the integration of Shopify and Etsy into ChatGPT, your customers will soon be able to buy directly through AI.
No more searching on Google or browsing multiple websites, they’ll simply ask a question (“I’m looking for a wooden dining table”), and ChatGPT will suggest products… yours or your competitors’.
What this means for you: if your products aren’t visible within the product feeds recognized by ChatGPT, you risk flying completely under the radar.
2. Why is everyone talking about “agentic” ChatGPT?
OpenAI’s CEO has confirmed it: the vision is for ChatGPT to become more than just a chatbot — it’s evolving into an agent capable of acting. This means that, very soon, AI will be able to:
- Book a service (e.g., a reception hall or appointment).
- Purchase your products directly.
- Compare offers and recommend the “best choice” to the user.
The direct consequence : you and your competitors will start from the same line, and it’s the AI that will decide who’s most relevant.
And that relevance won’t rely solely on advertising, it will depend on factors such as price, availability, website reliability, and product data quality.
3. How can I make my products appear in ChatGPT?
You’ll need to prepare a well-structured product feed (product feed) containing:
- A clear, descriptive title
- An SEO-optimized product description
- Price, availability, and quality images
Pro tip : use Google Merchant Center or the built-in feed generator from Shopify or Etsy to automatically create your product data feed.
4. Does ChatGPT replace Google and SEO?
No. Google remains essential, but AI is now becoming a new channel.
Your products should be optimized on two fronts:
- Traditional SEO (for search engines)
- AI optimization (structured data + product feed)
The benefit : increased visibility where your customers ask their questions and make their purchase decisions.
5. How much will it cost?
Good news: being visible on ChatGPT doesn’t cost more if your products are already optimized for Google. It’s the same principle, structure your data and invest in a solid base of optimized content. Smart investment : instead of spending on poorly targeted campaigns, start by building a strong foundation with your product data.
6. What concrete steps can I take right now?
- Optimize your product pages: clear titles, detailed descriptions, and strategic keywords.
- Set up a product feed (Google Merchant Center, Shopify, WooCommerce, Etsy).
- Publish trust-building content (testimonials, blog articles, FAQs) to strengthen your E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
- Test a Display or YouTube Ads campaign to boost brand awareness.
- Stay updated with announcements from OpenAI and Shopify to stay ahead of your competitors.
The outcome : a business ready to be discovered — both by Google and by artificial intelligence.
Conclusion: the future of commerce is agentic
The real question is no longer just “Are my products visible?”
It’s “Can ChatGPT book or purchase them for my customers?” That’s where the future of e-commerce is heading.
Businesses that adapt now — by optimizing their data and making their products accessible to AI — will gain a decisive advantage. At Acxcom, we already help SMEs get ready for this new digital reality.
Ready to adapt your online visibility to the future of commerce? Learn more about our digital visibility services.
