Is your business ready for short-form content?
Why is everyone talking about short videos?
With the rise of TikTok, Instagram Reels, and YouTube Shorts, videos under 60 seconds now dominate online attention. They’re quick to consume, simple to produce, and highly engaging. But does their popularity mean they’re right for every business?
Short videos generate high engagement. According to HubSpot, they deliver 2.5 times more interactions than long-form videos, making them a top-performing format to capture attention fast (HubSpot, State of Video Marketing, 2023).
In addition, a study by Wyzowl shows that 73% of consumers prefer short videos to learn about a product or service (Wyzowl, Video Marketing Statistics, 2024). This trend reveals a shift in user behavior that brands can’t afford to ignore.
What are the benefits of short videos for your digital strategy?
- Increased visibility: Social media algorithms tend to favor short-form content.
- Low production cost: A smartphone is often all you need to get started.
- Higher retention rates: It’s easier to keep viewers engaged with short, focused content.
What are the risks or limitations?
- Lack of depth: It’s difficult to deliver complex messages in 30 seconds.
- Inconsistent performance: Virality is unpredictable without a clear strategy.
- Distraction from goals: Chasing trends may pull you away from your core message.
How can you tell if short videos are worth it for your business?
Ask yourself the right questions:
- Do I have an active audience on social media?
- Can my offer be clearly communicated in a few seconds?
- Do I have the resources to publish consistently?
Verdict: strategic tool or fleeting trend?
Short videos aren’t magic wands — but when used wisely, they can be a powerful lever to grab attention, humanize your brand, or highlight a product. If they fit naturally into your digital strategy, this is a format worth exploring.
