The Search Generative Experience (SGE) in 5 Questions
- What is SGE? A Google feature that generates AI-powered synthetic answers directly within the search results.
- Where do these answers appear? At the top of the results page, above traditional organic links.
- What sources are used? Content deemed reliable by Google’s algorithm—without linking to a single source.
- What are the risks for website traffic? A potential drop in clicks on traditional links if users find the answers they need right away.
- How can you appear in these answers? By creating content that is relevant, well-structured, trustworthy, and user-focused.
What’s the impact of SGE on SMB SEO?
This change could reduce visibility for web pages that used to rank at the top. If Google’s AI already provides a comprehensive answer, users may skip clicking on classic search results. For SMBs, this means being on page one is no longer enough — your content must now be reliable and relevant enough to be featured directly in generative responses.
How can your content be included in Google’s generative results?
Here are some practical strategies to help your content get selected for SGE:
- Create original, useful, well-structured content: Google’s AI prioritizes clear, informative answers.
- Use semantic markup properly: Headings, subheadings, and structured data help the AI understand your content.
- Invest in local SEO: For SMBs, geographic relevance is key.
- Answer specific questions: Use FAQ formats, concise paragraphs, and clear definitions.
- Build your site’s authority: Earn high-quality backlinks and mentions in local or niche media.
Why content is still the heart of SEO
Content remains the cornerstone of organic search, even as AI takes up more space. Well-written, user-centric content that directly answers real questions is more likely to be featured in SGE. By combining quality content with a smooth user experience, fast loading speeds, and solid technical SEO, SMBs can still stand out.
Conclusion: Adapt to stay visible
The Search Generative Experience doesn’t mark the end of SEO, it’s a new chapter in its evolution. SMBs that adapt quickly by focusing on relevance, trustworthiness, and user experience can maintain, or even grow, their online visibility.
