With the integration of Shopify<\/strong> and Etsy<\/strong> into ChatGPT, your customers will soon be able to buy directly through AI. What this means for you: if your products aren\u2019t visible within the product feeds recognized by ChatGPT, you risk flying completely under the radar.<\/p>\n OpenAI\u2019s CEO has confirmed it: the vision is for ChatGPT to become more than just a chatbot \u2014 it\u2019s evolving into an agent capable of acting. This means that, very soon, AI will be able to:<\/p>\n The direct consequence<\/strong> : you and your competitors will start from the same line, and it\u2019s the AI that will decide who\u2019s most relevant. You\u2019ll need to prepare a well-structured product feed (product feed)<\/strong> containing:<\/p>\n Pro tip<\/strong> : use Google Merchant Center or the built-in feed generator from Shopify or Etsy to automatically create your product data feed.<\/p>\n No. Google remains essential, but AI is now becoming a new channel. The benefit<\/strong> : increased visibility where your customers ask their questions and make their purchase decisions.<\/p>\n Good news: being visible on ChatGPT doesn\u2019t cost more if your products are already optimized for Google. It\u2019s the same principle, structure your data and invest in a solid base of optimized content. Smart investment<\/strong> : instead of spending on poorly targeted campaigns, start by building a strong foundation with your product data.<\/p>\n The outcome<\/strong> : a business ready to be discovered \u2014 both by Google and by artificial intelligence.<\/p>\n The real question is no longer just \u201cAre my products visible?\u201d 1. ChatGPT and e-commerce: what does it mean for your business? With the integration of Shopify and Etsy into ChatGPT, your customers will soon be able to buy directly through AI. No more searching on Google or browsing multiple websites, they\u2019ll simply ask a question (\u201cI\u2019m looking for a wooden dining table\u201d), and ChatGPT will […]<\/p>\n","protected":false},"author":6,"featured_media":9715,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[],"technique":[],"class_list":["post-9721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/acxcom.com\/en\/wp-json\/wp\/v2\/posts\/9721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acxcom.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acxcom.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acxcom.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/acxcom.com\/en\/wp-json\/wp\/v2\/comments?post=9721"}],"version-history":[{"count":1,"href":"https:\/\/acxcom.com\/en\/wp-json\/wp\/v2\/posts\/9721\/revisions"}],"predecessor-version":[{"id":10586,"href":"https:\/\/acxcom.com\/en\/wp-json\/wp\/v2\/posts\/9721\/revisions\/10586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acxcom.com\/en\/wp-json\/wp\/v2\/media\/9715"}],"wp:attachment":[{"href":"https:\/\/acxcom.com\/en\/wp-json\/wp\/v2\/media?parent=9721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acxcom.com\/en\/wp-json\/wp\/v2\/categories?post=9721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acxcom.com\/en\/wp-json\/wp\/v2\/tags?post=9721"},{"taxonomy":"technique","embeddable":true,"href":"https:\/\/acxcom.com\/en\/wp-json\/wp\/v2\/technique?post=9721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nNo more searching on Google or browsing multiple websites, they\u2019ll simply ask a question (\u201cI\u2019m looking for a wooden dining table\u201d), and ChatGPT will suggest products\u2026 yours or your competitors\u2019.<\/p>\n2. Why is everyone talking about \u201cagentic\u201d ChatGPT?<\/h2>\n
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\nAnd that relevance won\u2019t rely solely on advertising, it will depend on factors such as price, availability, website reliability, and product data quality<\/strong>.<\/p>\n3. How can I make my products appear in ChatGPT?<\/h2>\n
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4. Does ChatGPT replace Google and SEO?<\/h2>\n
\nYour products should be optimized on two fronts:<\/p>\n\n
5. How much will it cost?<\/h2>\n
6. What concrete steps can I take right now?<\/h2>\n
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Conclusion: the future of commerce is agentic<\/h2>\n
\nIt\u2019s \u201cCan ChatGPT book or purchase them for my customers?\u201d That\u2019s where the future of e-commerce is heading.
\nBusinesses that adapt now \u2014 by optimizing their data and making their products accessible to AI \u2014 will gain a decisive advantage. At Acxcom<\/strong>, we already help SMEs get ready for this new digital reality.
\nReady to adapt your online visibility to the future of commerce? Learn more about our digital visibility services<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"