A revolution… or just another tool?
Google recently unveiled Pomelli, an experimental platform developed by Google Labs and DeepMind. Its goal: to help small and medium-sized businesses easily create online content that aligns with their brand identity, without any technical expertise or complex tools. It’s an appealing idea, especially at a time when many companies are trying to produce more content with fewer resources.
Curious to see how this solution positions itself, I decided to test it myself on November 5, 2025, in its experimental version.
First impressions: a smooth and intuitive experience
Pomelli presents itself through a clean, minimalist interface.
The user simply enters their website address, and the platform analyzes colors, text, visuals, and keywords to understand the tone and personality of the brand.
This first step works surprisingly well: the main colors, writing style, and even brand values are accurately identified.
The tool seems particularly effective for businesses that already have a strong visual identity and a defined communication tone.
However, if the website is generic or poorly structured, Pomelli will reproduce those weaknesses.
In other words, the tool doesn’t fix a lack of branding, it reflects it.
Content creation: simple, flexible, and still evolving
Once the analysis is complete, Pomelli immediately suggests several themes to explore for posts or campaigns.
These ideas come as concrete directions: key messages, possible angles, or types of content to prioritize.
Some of them are genuinely insightful and can serve as a solid foundation for building an editorial line or planning a series of posts.
From there, the user can ask the platform to generate visuals accompanied by a title and subtitle.
I particularly liked how easy it was to adjust the image format, square, vertical, or horizontal, with just one click.
However, the visuals still look a bit too artificial; it’s easy to tell they were generated by AI.
They lack the authenticity of real or professional photography. That’s surprising, especially considering that while the industry continues to move in this direction, audiences are simultaneously showing signs of fatigue toward synthetic visuals. This approach may not suit every brand, particularly those that value human connection, authenticity, or emotional storytelling.
Currently, the platform operates in English, but users can ask Pomelli to translate texts into French. The translations aren’t bad; they just need a few adjustments to better match the desired tone and vocabulary.
It’s easy to imagine that future versions will support more languages.
A young but promising tool
Pomelli is still in its infancy, and it should be seen as such.
It’s not a finished product but rather an experiment, a clear step in Google’s broader effort to simplify content creation for small businesses.
Future versions of Pomelli likely won’t stop at static visuals.
With Google’s rapid progress in image and video generation, it wouldn’t be surprising to eventually see features that allow users to create short-form video or animated social media content directly within the platform.
In time, a tool like this could become a genuinely helpful companion for entrepreneurs.
My verdict: promising, but still a work in progress
At this stage, Pomelli doesn’t replace existing solutions.
In my opinion, a combination of tools like ChatGPT and Canva remains the most intuitive approach for anyone looking to create content easily. That said, not everyone is comfortable with these platforms.
Many entrepreneurs and small businesses lack either the technical ease or the time to learn how to use such tools. That’s where solutions like Pomelli could gain traction in the coming years, provided the quality of visuals and content generation continues to improve.
It’s a compelling glimpse into the future of automated content, and a reminder that human creativity and sensitivity remain irreplaceable.
In conclusion: an evolution worth following
Behind every tool lies an intention, to go faster, produce more, and simplify.
But digital marketing isn’t just about efficiency.
It also reflects the way we tell stories, feel emotions, and express who we are.
Perhaps, in trying to automate everything, we’re rediscovering the true value of the human touch in creation.
The experiment is open to anyone curious enough to try it.
If you’d like to see how far Google will take this initiative, you can explore the experimental version of Pomelli on Google Labs : https://labs.google/pomelli You may see a promise, a tool, or simply another step in the evolution of digital marketing.
