Sylvain Asselin est le fondateur et président d’Acxcom, une agence web établie à Vaudreuil, près de Montréal. Depuis la création de l’agence en 2010, il s’est donné pour mission d’aider les entreprises à transformer leur présence en ligne en un véritable levier stratégique. Fort d’une expertise en développement web, marketing numérique et stratégie d’affaires, il a supervisé plus de 300 projets numériques réussis pour des PME, OBNL, grandes entreprises et travailleurs autonomes.
Auteur de plusieurs articles sur la performance numérique, la visibilité en ligne et les meilleures pratiques web, il met son expertise au service de ceux qui souhaitent réellement progresser.
Son approche repose sur une vision globale de la visibilité numérique, combinant stratégie, performance et innovation technologique.
Retrouvez ci-dessous ses analyses sur la visibilité digitale, le SEO, l’intelligence artificielle et la stratégie numérique.
Google continues to change the way people find information in its search results. With AI Overviews, AI Mode and the growing number of answers generated directly within Google, gaining visibility is no longer only about getting clicks to a website. Another development...
Online shopping now plays an important role in purchasing habits. In Canada alone, online retail sales reached $73.7 billion in 2024, an increase of 9% compared with the previous year. Behind this figure are millions of purchase journeys. A person discovers a...
For a long time, the journey was fairly simple. Someone searched on Google, reviewed a few results, visited a website, and then decided whether they wanted to contact the business. Today, that journey has changed. For several months now, Google has been displaying...
Digital marketing is evolving quickly. After Google Ads, Meta Ads, LinkedIn Ads and other well-established platforms, a new placement is attracting advertisers’ attention: ChatGPT Ads. Still recent as an advertising channel, and especially new in Canada, ChatGPT Ads...
Artificial intelligence is often associated with popular tools like ChatGPT or image generators. However, for businesses, its most valuable potential lies elsewhere: in its direct integration at the core of websites and digital tools. Thanks to AI APIs and the...
Yes. But not for the reasons most people think. For years, backlinks were king. The more links a website earned, the higher it ranked in Google. Entire agencies built their business models around this mechanic. But in 2026, does backlinking (inbound links) still play...
Artificial intelligence is no longer reserved for large corporations or technology giants. Today, more and more SMEs in Quebec can leverage AI to save time, improve efficiency, and better serve their clients—without overhauling everything or investing massive budgets....
What businesses need to understand to remain visible in the age of artificial intelligence 2025 marked a major turning point for online visibility. Between the rapid rise of artificial intelligence, algorithm changes, the evolution of social platforms and the...
December 1, 2025 While using ChatGPT, a notification popped up inviting me to try a brand-new feature: ChatGPT Assisted Shopping. It instantly caught my attention. We’re literally moving from an assistant that can recommend a store… to an assistant that can recommend...
More and more businesses are looking for ways to improve their search engine rankings, their visibility on Google, and their presence within artificial intelligence platforms like ChatGPT. One of the most effective — yet often underestimated — strategies is optimizing...