Sylvain Asselin est le fondateur et président d’Acxcom, une agence web établie à Vaudreuil, près de Montréal. Depuis la création de l’agence en 2010, il s’est donné pour mission d’aider les entreprises à transformer leur présence en ligne en un véritable levier stratégique. Fort d’une expertise en développement web, marketing numérique et stratégie d’affaires, il a supervisé plus de 300 projets numériques réussis pour des PME, OBNL, grandes entreprises et travailleurs autonomes.
Auteur de plusieurs articles sur la performance numérique, la visibilité en ligne et les meilleures pratiques web, il met son expertise au service de ceux qui souhaitent réellement progresser.
Son approche repose sur une vision globale de la visibilité numérique, combinant stratégie, performance et innovation technologique.
Retrouvez ci-dessous ses analyses sur la visibilité digitale, le SEO, l’intelligence artificielle et la stratégie numérique.
How to Keep Your Google Analytics Data Reliable in 3 Simple Steps It’s back-to-school season, and traffic is picking up everywhere—on the roads and on the web. When you hit an unexpected traffic jam, you know something unusual happened. In Google Analytics 4 (GA4),...
The Strategic Role of IT Companies Today, SMEs turn to their IT provider for much more than technical support. As a trusted expert, you often become their first point of contact when it’s time to talk about their website, online presence, or digital marketing. At...
What is the “Neglected Website Syndrome”? It’s a common situation where a business owns a website… but no longer keeps it up to date. Outdated content, lack of technical updates, declining performance—these are all signs that often go unnoticed but directly harm your...
Google is gradually rolling out a new search experience powered by artificial intelligence: the Search Generative Experience (SGE). This transformation will have a major impact on how users see and interact with search results. For small and medium-sized businesses...
Is your business ready for short-form content? Why is everyone talking about short videos? With the rise of TikTok, Instagram Reels, and YouTube Shorts, videos under 60 seconds now dominate online attention. They're quick to consume, simple to produce, and highly...
The 2025 Google SEO update is shaking things up. With the rise of generative AI, stricter E-E-A-T criteria, and changes to how search results are displayed, small and medium businesses need to adapt—fast. Here’s what you need to know to stay visible and competitive in...
Spam is no longer a simple annoyance. In 2025, it has become an active threat to website security. Website anti-spam protection is now a key part of any cybersecurity strategy—for both large corporations and small businesses. Why is spam more dangerous in 2025? Thanks...
Best practices to turn it into real editorial content Generative AI tools like ChatGPT can now draft blog articles in just a few seconds. Speed, fluidity, volume… the benefits are undeniable. However, publishing a fully AI-generated text without any human intervention...
Artificial intelligence is redefining how people search and make purchasing decisions. More and more consumers are turning to conversational assistants like ChatGPT, Bing Copilot, Gemini, or Perplexity to discover products, plan activities, or choose local services....
In today’s digital landscape, the hosting of your website plays a crucial role in determining the success—or failure—of your online presence. Whether you're a small business or a large organization, choosing reliable web hosting is essential to ensure optimal user...