Sylvain Asselin est le fondateur et président d’Acxcom, une agence web établie à Vaudreuil, près de Montréal. Depuis la création de l’agence en 2010, il s’est donné pour mission d’aider les entreprises à transformer leur présence en ligne en un véritable levier stratégique. Fort d’une expertise en développement web, marketing numérique et stratégie d’affaires, il a supervisé plus de 300 projets numériques réussis pour des PME, OBNL, grandes entreprises et travailleurs autonomes.
Auteur de plusieurs articles sur la performance numérique, la visibilité en ligne et les meilleures pratiques web, il met son expertise au service de ceux qui souhaitent réellement progresser.
Son approche repose sur une vision globale de la visibilité numérique, combinant stratégie, performance et innovation technologique.
Retrouvez ci-dessous ses analyses sur la visibilité digitale, le SEO, l’intelligence artificielle et la stratégie numérique.
What businesses need to understand to remain visible in the age of artificial intelligence 2025 marked a major turning point for online visibility. Between the rapid rise of artificial intelligence, algorithm changes, the evolution of social platforms and the...
December 1, 2025 While using ChatGPT, a notification popped up inviting me to try a brand-new feature: ChatGPT Assisted Shopping. It instantly caught my attention. We’re literally moving from an assistant that can recommend a store… to an assistant that can recommend...
More and more businesses are looking for ways to improve their search engine rankings, their visibility on Google, and their presence within artificial intelligence platforms like ChatGPT. One of the most effective — yet often underestimated — strategies is optimizing...
A revolution… or just another tool? Google recently unveiled Pomelli, an experimental platform developed by Google Labs and DeepMind. Its goal: to help small and medium-sized businesses easily create online content that aligns with their brand identity, without any...
Artificial intelligence is transforming the way companies interact with their clients. Yet, several myths still hold back business leaders from taking the leap. Here’s what you really need to know before integrating an intelligent chatbot into your company. Myth 1:...
1. ChatGPT and e-commerce: what does it mean for your business? With the integration of Shopify and Etsy into ChatGPT, your customers will soon be able to buy directly through AI. No more searching on Google or browsing multiple websites, they’ll simply ask a question...
On Facebook, AI is already summarizing comments to help users quickly capture the essence of a discussion. No need to read through dozens of messages to understand the dominant points of view. And Facebook isn’t alone: Instagram, WhatsApp, YouTube, and X are also...
How to Keep Your Google Analytics Data Reliable in 3 Simple Steps It’s back-to-school season, and traffic is picking up everywhere—on the roads and on the web. When you hit an unexpected traffic jam, you know something unusual happened. In Google Analytics 4 (GA4),...
The Strategic Role of IT Companies Today, SMEs turn to their IT provider for much more than technical support. As a trusted expert, you often become their first point of contact when it’s time to talk about their website, online presence, or digital marketing. At...
What is the “Neglected Website Syndrome”? It’s a common situation where a business owns a website… but no longer keeps it up to date. Outdated content, lack of technical updates, declining performance—these are all signs that often go unnoticed but directly harm your...